A comprehensive mentorship on brand creation and development:
BREAKING DOWN EVERYTHING FROM IDEA TO SALES:
✓ Business plan and financial model;
✓ Collection production and working with factories;
✓ Sales and promotion strategy;
✓ Contacts with reliable contractors.
CREATE YOUR OWN BRAND IN 3 MONTHS
CLOTHING
FOORWEAR
BAGS
JEWELRY
Throughout the course, you will be working on your own brand
During the course, you will begin creating your own brand. Apply all the knowledge you gain in practice and avoid common mistakes at the start.
Present your project and receive recommendations from fashion industry experts. Learn for the purpose of building a business, not just for theory.
After completing the course, you will achieve the following results:
Brand Concept:
- Develop the entire structure of your brand.
- Define the Unique Selling Proposition (USP) and target audience (TA) for your brand.
Product Economics:
- Learn how to make cost calculations for your first products.
- Understand how to create an assortment matrix.
Fabric and Notion Selection:
- Learn how to correctly choose fabrics that fit your budget.
ITR Team (Industry, Trade, and Resources Team):
- Master the process of finding suppliers, seamstresses, pattern-makers, and other contractors.
- Learn how to delegate tasks and organize the workflow.
Sales Channels:
- Choose effective sales channels for your brand.
- Learn how to quickly attract new loyal customers to your business.
Photography Guidelines:
- Learn how to conduct photoshoots and create beautiful images.
- Hire teams for photoshoots with a minimal budget.
Social Media:
- Learn how to properly set up and manage social media accounts.
- Launch advertisements and collaborate with bloggers and influencers.
Inventory Management:
- Create inventory management systems, articles, barcodes, and codes for your brand.
Legal Literacy:
- Gain knowledge in accounting and legal aspects specific to the fashion industry.
WHO IS THIS MENTORSHIP FOR?
For those who want to create a clothing brand but don’t know where to start. You will start your fashion business from scratch and achieve your first sales.
For those who already have a clothing brand but are unsatisfied with their current income. You will scale your business and increase profits by 2-3 times.
For those working in the fashion industry who dream of creating something of their own. You will open a new chapter in your business and launch your own product.
For those who are tired of the office or maternity leave and want a change in life. You will be able to achieve self-realization and open a brand that brings in stable income.
The ideological inspirer, creator of the course and your personal mentor
Dennis Osadebe
- Designer with 15 years experience, entrepreneur, visionary.
- The founder of premium fashion brands that are sold all over 90 countries.
- Owner of his own production in 4 countries, with 450 people in the team.
- The founder of the fashion brand creation academy, over 500 brands created within 3 years during the training
- Extensive experience working with European, American and African designers
- Specialization in working with brands from Europe
- Developing the direction of Pop-up spaces in Europe and Africa
- A deep understanding of all processes and stages of production
- Increases profit by X2 every year while maintaining a profitability of 50%
- Speaker, invited expert on more than 20 courses
And NOW IT’S YOUR TURN!
YOUR RESULTS DURING THE MENTORSHIP:
01
You will go through all the stages of launching a clothing brand under the guidance of experts
02
You will calculate the budget for the launch and the return on investment
03
From scratch, you will choose a profitable niche that is in demand
04
You will produce at least one collection for the brand
05
You will create an assortment matrix for the first collection
06
You will create an Instagram account and prepare it for sales
07
You will create the initial sketches of the future products
08
You will generate the first income from the brand and recoup your investments
09
You will start working with the first contractors who will help develop the collection
10
You will witness firsthand that creating a brand and earning from it is achievable today
FASHION COURSE OUTCOMES:
Launching your brand during the course.
Step-by-step action plan for each business process.
Contacts, checklists, and document samples.
FINAL PROJECT
Upon completion of the course, students undertake a final project, which is an independent creative work that concludes the learning process.
Participants present their developed business strategy for creating their own clothing brand.
Additionally, during the course, you will receive supplementary materials, including:
The training consists of 10 comprehensive modules:
Lesson 1: Introduction to the Fashion Business School
Lesson 2: How to Be the First to Recognize Trends
Lesson 3: Mood Boards
Lesson 4: Planning and Time Management
Lesson 5: Project Management
Practical outcome after the module:
- Form a perception of the skills necessary for an entrepreneur.
- Develop an understanding of how to work with trends to create sought-after collections.
- Generate ideas for your future brand and create a mood board.
Lesson 1: Niche Selection and Pricing Segments in the Fashion Industry
Lesson 2: Niche Analysis
Lesson 3: Unit Economics
Lesson 4: Competitor Analysis
Lesson 5: Goal Setting
Practical outcome after the module:
- Choose a niche that aligns with your objectives, meets the audience’s demands, and has market potential.
- Determine the pricing segment in which you will operate.
- Conduct a comprehensive competitor analysis, identify strengths and weaknesses, and create a Unique Selling Proposition (USP) to differentiate from competitors.
Lesson 1: Target Audience Analysis
Lesson 2: Brand Mission, DNA, and Story
Lesson 3: Naming
Lesson 4: Logo Design
Practical outcome after the module:
- Create a portrait of your target audience.
- Formulate your brand’s mission.
- Define your brand’s positioning.
- Develop a brand name and logo design.
Lesson 1: Stages of Collection Development
Lesson 2: Types of Collections. Seasonality
Lesson 3: Assortment Matrix
Lessons 4.1 – 4.4: Working with a Pattern Maker
Lesson 5.1: Packaging as a Sales Tool. Basics
Lesson 5.2: Basic Marking. Sew-in Labels
Lesson 5.3: Basic Marking. Hang Tags
Lesson 5.4: Packaging for a Clothing Brand
Lesson 5.5: Additional Aspects of Basic Marking and Packaging
Practical outcome after the module:
- Understand the stages of creating a collection.
- Develop an understanding of which collection to launch.
- Create an assortment matrix.
- Find a pattern maker and develop patterns.
- Explore various packaging options for garments and select the most suitable one for your brand.
Lesson 1: Budget for Launch with Capital Investment
Lesson 2: Cost Price
Lesson 3: Pricing
Lesson 4: Financial Reporting
Lesson 5: Production Logistics
Practical outcome after the module:
- Master the basics of budgeting and pricing.
- Create a financial plan.
- Develop a financial justification for the project.
Lesson 1: Working with Suppliers
Lesson 2: Working with Sewing Workshops
Lesson 3: Business Registration
Practical outcome after the module:
- Learn about supplier sourcing channels.
- Understand the basics and nuances of working with sewing production.
- Find a production facility and receive your first finished products.
- Choose the form of business organization.
Lesson 1: Sales and Promotion Channels
Lesson 2: Social Media Packaging
Lesson 3: Social Media Marketing (SMM)
Lesson 4: Collaborations and Integrations
Practical outcome after the module:
- Choose sales channels to enter the market.
- Select a promotion strategy to develop the sales channels.
- Optimize your brand’s social media presence.
- Create a content plan.
- Identify bloggers/brands for potential collaborations.
Lesson 1: The Role of Visuals in Brand Promotion
Lesson 2: Types of Photoshoots
Lesson 3: Recipe for a Beautiful Image
Lesson 4: Visual Formation
Lesson 5: Preparation and Organization of a Photoshoot
Practical outcome after the module:
- Create a concept for a photoshoot.
- Understand the intricacies of working with a team to conduct a photoshoot.
- Conduct a photoshoot and obtain the first images for sales channel packaging.
Lesson 1: Accounting
Practical outcome after the module:
- Choose and set up acquiring services to accept payments.
- Perform pricing for your products.
Lesson 1: Sales Strategies
Lesson 2: Sales Funnels
Lesson 3: Sales Script
Lesson 4: Packaging
Lesson 5: Logistics
Practical outcome after the module:
- Create a sales script.
- Make your first sales.
- Develop a plan for regular sales.
Lesson 1: Summing Up and Key Performance Indicators
Lesson 2: Ongoing Management
Lesson 3: Growth Trajectories
Practical outcome after the module:
- Gain an understanding of how to scale your brand significantly.
- Learn about key brand development strategies.
- Create a plan for brand development.
Block 1: Certification
Block 2: Materials Science
Block 3: Excursions and Exhibitions
Block 4: Working with China
Block 5: Marketplaces
Block 6: Website for Clothing Brand
Block 7: Advertising
Block 8: Team Building
Block 9: Legal Nuances. Contracts: How Important Are They?
Block 10: Working with a Psychologist.
Choose the learning format of Fashion Mentorship Program that suits you best:
BASIC
Just to listen-
Self-paced course completion
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Access to the learning platform for 3 months
Business Launch
Work in Groups-
Everything in Basic plus
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Lists of necessary equipment and documents
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Tables and checklists
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Homework assignments for each lesson
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Private chat 24/7 with all participants and experts
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Contract templates
-
Fabric supplier database
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Live mastermind sessions with group mentors
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Bonus lessons
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Database of production factories
-
Access to the learning platform for 6 months
VIP
Personal Mentorship-
Everything in Business Launch plus
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VIP Personal Mentorship
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Once per week zoom with mentor
Fill the form to connect with the mentor and download step-by-step guide to create your own fashion brand:
